STAR TREK INTO DARKNESS ... bleccchh

I hate when titles of stories are used in the story *ding ding* "I'm saying the title in this line of dialog, are you paying attention?" and I can't stand Star Trek using trek in a sentence - yuck. It was cringe-worthy, when in an otherwise excellent installment in the film series, First Contact, actor James Cromwell had to say that line "on this star trek" or some such. Now we get word that JJ Abrams has titled his new Star Trek movie Star Trek Into Darkness. Isn't the whole exploring darkness as a theme kinda played out? Is it literal darkness? That was done best in a Voyager episode with these creatures that lived in a dark zone (and when it comes to Dark Zones, Lexx has the last word on that). Khan? Charlie X? Tremaine? Harry Mudd? It's looking more and more that Benedict Cumberbatch's villain is going to be Lazarus (from The Alternative Factor) or Gary from Where No Man Has Gone Before ... unfortunately I don't have high hopes for this one.